01 The product page, top to bottom
Here's the full product page design as it left Figma, at real length. It's long on purpose. The top of the page is for people who already know what they want, and everything below it is there to answer the questions of people who don't, in the order they tend to ask them.
Look and feel
The look is deliberately aggressive. Bold color, hard black-and-white contrast, and brush strokes carried through every section so the page reads as one piece instead of a stack of modules. I tried to use as much of the canvas as I could and not leave dead white space: the paint strokes bleed from one section into the next, the dark formula band butts right up against the flavor hero, and the bundle picker and the reviews pick up the same red and black. Nothing on the page is filler, and no section looks like it wandered in from a different site.
Product information
Flavor is the first decision, so it gets a full grid of swatch chips instead of a dropdown, with sold-out flavors struck through rather than hidden so people know they exist. Pricing is a two-row choice: one-time purchase in plain text, subscribe-and-save in a solid black bar with the discount badge and the delivery cadence right there, so the better deal reads as the default without hiding the other option. Quantity, a red add-to-cart you cannot miss, and a one-line trust strip (free shipping, automatic deliveries, no commitment) finish it off.
Flavor hero
Credit where it's due: the flavor hero under the product information was curated by the design team, and it's the part that makes a flavor feel like an event. Black Cherry Vanilla gets condensed type at poster size, real cherries, and paint strokes pulled from the brand, with the can front and center. A column of line icons covers the benefits (energy, focus, concentration, mental clarity, zero sugar, no artificial colors) and the Energy Matrix sits beside it laid out like a spec sheet, because our customers read doses the way other people read ingredients. My job was to give that artwork a home on the page and make sure everything around it kept up.
Supplement information and QA timeline
The page flips to a dark band for the serious stuff: the headline actives with their doses, the full nutrition facts panel, and the quality process turned into a four-step checklist (quality assurance, source and identity, potency analysis, purity screening) that ends in a stamp reading passed, cleared to ship. Lab testing is a real differentiator in this category, and a checklist is a lot more convincing than a paragraph about it.
Bundles and save
Bundles are a simple three-row picker: one, two, or three bottles with the price per bottle, the savings, and a most-popular tag on the middle option. Picking a row updates a locked-in summary and its own add-to-cart, so the bundle never competes with the product information above it.
Reviews and UGC carousel
Then the social proof, in two flavors. A row of customer videos under the line real people, real results, because in this space a phone video of someone actually using the product beats any studio shot. Below that, reviews: a 4.8 with the star distribution drawn as bars, one pulled quote, and a few verified-purchase cards before the link to all of them.
Add the newsletter footer and that's the whole page. Every section below the fold exists to remove one reason not to buy: what's in it, is it legit, how do I save, does it work. The order isn't an accident.