Gorilla Mind

Gorilla Mind sells energy drinks and supplements to a big, loyal audience, and the storefront has to do two jobs at once: make each flavor feel like an event, and get people from landing on a page to checking out with as little friction as possible. I own the design of the pages where that happens: product pages, flavor pages, landing pages, and campaign pages.

The product page above is the template. The top half is pure utility: a clean can shot, a flavor grid with swatches and sold-out states, one-time versus subscribe-and-save pricing with the discount called out, delivery cadence, and an add-to-cart button you cannot miss. The bottom half is where the brand lives: oversized flavor typography, fruit photography and paint strokes, an icon row for energy, focus, and mental clarity, and the energy matrix laid out like a spec sheet.

Every design starts in Figma and is drawn to ship on Shopify, with the theme's sections, breakpoints, and content workflows in mind rather than as one-off art. I also build these pages myself, which you can read about under Experience. This entry is about the design.